How an Internet Marketer Can Organize an Open House at a Physical Brand Representation

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An open day at a store or a new office is a unique opportunity for a company to establish contact with the audience and promote its brand beyond the Internet. For a marketer, this task requires careful preparation, coordination of online and offline events, and the use of various marketing tools. In this article, we will briefly list the key stages of preparation and successful holding of such an event, as well as ways to analyze its effectiveness.

Defining the goals of an open day

Before you start preparing for an event, it is important to clearly formulate the goals. They may vary depending on the business objectives:

Attracting new clients. Presenting the company's products, services and capabilities to a new audience.
Increasing brand awareness. Strengthening the company's image in the local market.
Increase sales. Stimulate america cell phone number list purchases through special offers and promotions at the event .
Establishing personal contact with customers. Direct interaction with current and potential customers to increase loyalty.
Preparing online support for the event

In order for the open day to attract the maximum number of visitors, it is necessary to actively use online channels:

Creating a landing page with detailed information about the event : date, time, program, special offers. The landing page should contain a registration form for participants to collect contacts for further communications.
Social Media: Develop a series of posts that will announce the open house, attract attention with promotions, giveaways or exclusive offers for visitors.



Email newsletter. Use your subscriber base to promote your event. It is important to think through the email chain in advance: an invitation, a reminder a few days before the event, and a newsletter on the day of the event with details.
Contextual advertising and targeting. Set up advertising campaigns in Google Ads and social networks to attract the target audience located near the location of the open house.
On-site marketing support

At the event itself, it is important to provide marketing support that will help attendees feel the value of the brand.

Branded design. Company logos, information materials, product stands should be designed in a single style.
Product presentation: Schedule demonstrations of your products or services so that visitors can see the benefits of your offering.
Interactive zones. Organize competitions, master classes, photo zones - this will create positive emotions and make the event memorable.