Testimonials are a marketing resource in themselves, but when we mix them with digital narratives the results are excellent .
Users like to know about the experiences of previous customers. But it is much better when they notice that the customer had the same doubts or concerns as them. A high level of identification is created that reinforces trust in the brand.
Testimonials can be used in many formats, from text to interview-style videos. The truth is that positive testimonials increase brand trust, so they would be an excellent option as a strategy in the decision phase within the Inbound process.
Philanthropy
Many brands have chosen to create storytelling ads where they show their internal values and charitable actions or programs for the community.
This almost institutional-style content is an excellent way to show the more human side of the company and generate greater trust among users.
You could choose to share videos showing your social welfare events or some job training for your staff. Philanthropy is based on selflessly doing good for others and that certainly speaks highly of your company.
Dark Social
Dark Social is a factor that is currently very important in making content on social networks go viral. It is content specially designed so that users want to share it.
Thus, product promotions will be based on stories of great interest and emotional content, which are highly likely to spread. This way you can ensure (or at least a little) that your content goes viral on the networks.
In order to implement Dark Social successfully , it is important gmail email list to keep in mind what the current topics and trends are that are of interest on the Internet. Try to adapt these viral topics to your strategy and you will be able to take advantage of the topic's own reach to boost your business.
It could be political or cultural news or simply a popular topic. Depending on your company's sector, you can take viral content approaches and leverage them for your strategy.
Here, digital narratives are combined with technology and interaction. Through augmented reality and virtual reality tools and applications, an interactive factor can be added to storytelling.
It is one of the most widely implemented strategies today, due to the great acceptance and receptivity that these actions have in the audience. In this way, you can reinforce the innovative image of your brand and have a high reach in your narratives.
Web and mobile apps will be your best allies in immersive storytelling. How about promoting an app where customers can upload a photo and a short story about their experience with your product? Not only would you increase interaction, you'd also get material for testimonials.
Again, it all depends on the approach you want to take to your company's strategies. Once you have your objectives clearly defined, you can choose the best type of digital storytelling for you.
