How do we do it? The first thing is to prepare a phone number list briefing explaining what our campaign consists of and the content we need from them. Once we have this document, it's time to get in touch with them. Many influencers have contact emails on their profiles, as many brands contact them to do collaborations. If we don't have access to this type of information, sending them a private message from one of our brand's social media profiles can be a good starting point.
Now is the time to establish which profile of those we have contacted meets all our requirements , more specifically, does their service fee fit the budget we have allocated to this action? If the answer is yes, we are comfortable with the image that the brand will convey and the content they propose is in line with what we want to communicate, we can close the collaboration with the chosen influencer profile.
Review the results of your influencer campaign
Once the collaboration is over, the last step is to analyse the results obtained . It may seem at first that your campaign with influencers is going to be a success, but once you launch it, the results are not as expected. Or, on the contrary, they may be much better than what you thought you would get.
Analyzing the results of any campaign is important, but in this case, it will help us see if we have done a good job with our influencer marketing campaign . What data should we look at? If we have increased our community of followers, the interactions with the content published by the influencer, the reach and impressions of those specific posts and their engagement rate. These figures will give us real indicators about the performance of our campaign and will help us see what we need to improve for our next influencer marketing campaigns.
