Despite what you might think, Outbound Marketing is not a thing of the past; on the contrary, it works very well to complement Inbound Marketing , having evolved to favor the increase of income in an organization.
After all, the customer is the reason for the existence of any organization and, therefore, acquiring new customers is one of the fundamental aspects of the growth process of any type of business.
This is why prospecting is the main focus of both marketers betting email list and the sales team, since the goal, obviously, will always be to generate good income for the company.
From the first stage of awareness to the decision stage, the strategy that marketers choose to accompany a lead throughout the process is what will determine whether or not they will ultimately be won over.
In view of this, there are two ways to prospect clients: passively with Inbound Marketing and actively with Outbound. And we are not contradicting ourselves when we say that the latter is also quite effective.
Although Outbound is characterized by being intrusive, which is the opposite of Inbound, it has been quite effective when it comes to transforming your business model, whatever it may be.
With the rise of Inbound for many, it is logical to think that this is the most modern way to prospect leads; however, even the company Hubspot continues to bet on Outbound and the results it brings.
In addition, the omnichannel approach to business continues to be strengthened in order to retain the right people at the right time.
In the following lines we will explain everything you need to know about Outbound Marketing and how to apply it effectively; that is, without returning to obsolete practices.
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What is Outbound Marketing?
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In Outbound Marketing, any company sends a message to its audience. Have you been watching a video on YouTube and suddenly it is interrupted by an ad? That's Outbound Marketing, the oldest form of advertising.
The best examples of this type of marketing are traditional advertising such as newspaper ads, radio ads, television commercials, sales calls (also called “cold calls”), unsolicited emails, among others.
