new to marketing automation, it’s natural to feel a little overwhelmed by all the possibilities available to you. In this case, start small by identifying areas of your marketing efforts that could benefit from automation. This might be setting up a series of onboarding emails for new customers and subscribers or sending messages like birthday emails to mark special events. Once you’re confident with the basics you can move onto more complex automation scenarios, such as workflows that take customers through the purchase process with the right message at the right time.
Make sure your contact lists are in order The foundation of successful marketing automation is a reasonably-sized database of quality contacts. Without first consolidating a flow of relevant leads, your investment in automation will have limited impact. But, don’t get caught in the trap of buying contact lists either -- these contacts will engage poorly with your campaigns. There is no point spending time on a marketing automation strategy to build relationships with potential customers if they were never interested in the first place.
If you're looking for effective ways to attract quality signups, check out these top email list-building tactics. Further reading: 7 Marketing Automation Best Practices to Maximize Your Results Accelerate your growth with marketing automation You should now have a clearer understanding of what is marketing automation, as well as how you can use it to grow your marketing. The next step… giving it a try! If you’ve already done your research on different software, you probably found that many platforms are too expensive for anything but a large enterprise.
