Turn your team into ambassadors for your brand

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Let's be clear, people tend to pay more attention to posts shared by other people than to posts from a corporate profile, because it generally looks more natural and feels more relatable. That's why it's ideal for your employees to take the initiative to share and promote content.

Employee branding , which is what empowering your employees as brand ambassadors is known as, is more important than you might think. This formula has a greater reach, increases phone number list reputation followers, competition and potential contacts. For all of them, there is the option to select a specific period and see their evolution over time through different graphical displays. It is also possible to export the highlighted data to a spreadsheet and be able to manage the information collected more effectively.
and generates a stronger feeling of belonging to the company.



Ultimately, optimizing a LinkedIn company page is a process that takes time, but the steps outlined in this post are shortcuts to achieving a substantial improvement in its performance. Need help? At Bannister Global we have experience in social media management and social media communication strategies for B2B companies.