In the second, we land on a website with a clear idea, but we phone number database uk find ourselves in a labyrinth of pages that prevents us from reaching the information we are looking for. And in the third, we wait patiently for the page to load , for what seems like an eternity, and just at the moment we are going to click, a new element appears that moves the rest of the content and makes us click on a link we did not want.
As in daytime TV movies, all of these examples are based on real events. And they all relate to web usability . In some cases, there is no excuse for making life so difficult for a user; it simply has to do with a poor navigation structure or poor technical development. In other cases, it would be interesting to find a balance between fluid navigation and lead generation strategies. In fact, it is worth remembering that the former almost always directly influences the latter.
But let's get down to business. What is web usability? In a nutshell, it has to do with the strategies we use to ensure that visitors to our website have an intuitive and fluid navigation . As we will see later, this translates into a measurable improvement in some key metrics for any company that operates in an online environment (web traffic, bounce rate, duration of visits, conversion rates...).
