or run PPC ads. They are valuable because they generate targeted traffic through search phrases. However, set rules to avoid them bidding on your company name to ensure genuine new visitors. For example, NerdWallet runs PPC campaigns for financial products.
3. Social media affiliates :
They use social networks like Facebook, Twitter, Instagram, and YouTube to promote your brand. Working with influencers in your niche can effectively drive new customers. You can provide them with dedicated codes or URLs to track performance.
4. Blogger affiliates :
Bloggers can reach wide audiences through product reviews, sponsored posts, and email blasts. They can also refer other bloggers to join your program, creating a second tier of affiliates. This network effect can significantly increase your program's effectiveness. Wirecutter, owned by The New York Times, reviews tech and home products with affiliate links.
5. Coupon site affiliates :
These affiliates rank for your company's coupon codes and capitalize mobile no database on your existing traffic. While effective for showing affiliate channel sales, pay them lower commissions to maintain ROI. RetailMeNot offers coupon codes and cashback for online shoppers.
6. Review affiliate sites :
Great for niches where customers compare services or products, like dating or software. They drive sales by reviewing and comparing companies. They can also do PPC for related search phrases, making them productive affiliates. CNET provides reviews and comparisons of tech products and earns through affiliate links.
7. Loyalty portals :
These affiliates run cashback sites or membership portals. They can drive a lot of traffic but require careful monitoring for fraudulent activities. Use a robust order reconciliation process to ensure quality referrals. Rakuten offers cashback for purchases through their portal.