Here we come across a paradox: although the type of client between a B2B and a B2C business is totally different, we find a point where both types of strategies come together. Because the truth is that in a B2B type of business, the clients are not companies, but people who work in it and represent it. These people in their personal lives do take advantage of and are governed by the type of strategies and offers that we can find in the B2C business.
We are at a point where the customer is much more informed because they have previously browsed the Internet looking for their needs and have reached their own conclusions. For this reason, it is necessary to be present on the Internet through a website. In the digital context, it is necessary to achieve visibility in order to reach our customers and be able to be present email list france on the Internet.
3. B2B ecommerce strategies
Set the price
To establish a B2B strategy , you must consider the price, which depends greatly on the work of the salesperson and the negotiations they make with the client.
When we talk about setting prices in the digital environment, there are several options for setting the price:
Do not set a price. In this way you are encouraging and forcing the user who enters your website to contact the company to request a quote for the service.
Setting the maximum price. This technique is a bit risky because you may run the risk of appearing expensive to the user. In this type of strategy, some customers will contact the company interested in the service and requesting an offer or price reduction, and others will simply ignore it because the price does not meet their expectations.
Competitive Prices. This option is perhaps the riskiest because it limits traditional means of acquiring customers and e-commerce can be a threat.
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