From Connext , an agency specializing in B2B Marketing , we explain what relational marketing is and how to put it into practice. The main objective of relational marketing is to generate value, that is, to offer the client a unique experience that manages to create a bond between them and your company, and thus strengthen the relationship in the long term. In some sectors, such as the industrial sector, it is especially important, due to the size of sales and the type of client.
Do you want to know what we are going to talk about in this article? We will dbtodata summarize it for you in the following video!
Table of contents
1. What is relational marketing and what is it used for?
2. Objectives of relational marketing
3. What advantages does relational marketing bring?
4. Stages of a relational marketing strategy
4.1 Database of real and potential clients
4.2 Segmentation
4.3 Adaptation of messages
4.4 Interaction
5. Classic examples of relationship marketing
1. What is relational marketing and what is it used for?
Relationship marketing, also known as relational marketing, is the set of strategies and processes aimed at leaving aside the idea of attracting new customers and focusing on building loyalty and maintaining them in the long term.
Its three main objectives are: marketing, quality and customer service.
You already know what relational marketing is, but what is relational marketing used for? Very easy. Relational marketing serves to maintain a more solid base with your clients in order to generate profits for your business. In addition, clients perceive this type of strategy as more positive, since it conveys a much closer and more constant treatment. Through quality and satisfaction, the client feels more confident in your company and a long-term relationship is created.
