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Product Launch Plan (Stages)
To truly see the benefits of a Product Marketing strategy, you need to follow a few steps to launch what you are going to offer to your target audience.
Stage 1. Customer Development
The first thing you as a product marketer must do is specify the definition of this product for the target audience, and at the same time understand the ideal consumers almost perfectly.
Stage 2. Positioning and Messaging
Once you know who your ideal customer is and have developed it, it is time to turn all this knowledge into something actionable so that the product will be attractive to consumers.
Typically, the way to approach this stage is to create a positioning document or a list of the right messages to persuade your audience.
Step 3. Showcase Positioning and Messaging
Once you have a clear idea of the positioning and key messages to be launched around the product in question, it is time to ensure that every person within your company is aware of this.
A positioning will not remain relevant over time if all members of your company are not in tune with it.
This plan should include several teams in the company, including conventional Marketing, Sales, and others.
Once the launch is complete, the impact on demand is what a product marketer's management will measure, whether it be more cross-selling, new downloads, subscriptions, etc. This stage is crucial for a launch to be successful.
Step 5. Create content for the launch
Content is ideal at the launch stage of a product to not only share its story, but also to inform about its features and benefits.
There are many content formats that a product usa b2b leads marketer can work on in conjunction with other departments within the company, such as eBooks, videos, landing pages, etc.
Stage 6. Team Preparation
Just as external messages are launched to attract the target audience to the product in question, internal communication is crucial to ensure that everything is under control before the launch.
Therefore, a product marketer must ensure that everything is ready at this stage, from the landing page to preparing the customer support team to answer relevant questions.
Stage 7. Launch
This is the moment of truth for product marketers; as long as they are on the same page as the rest of the departments, the launch will be a success.
