One of the aspects that we have seen with the most astonishment today is how some brands grow rapidly thanks to the way they manage their virtual channels and how they treat users.
Becoming a brand that truly influences the lives and decisions of customers is one of the major current goals. We see thousands of brands that use “influencers” precisely because it allows them to uk b2b leads reach their customers in a more human and spontaneous way, through people they admire or constantly follow.
For me, influence is having the ability to make other people do what you want.
An influential brand is one that makes customers buy its product, fall in love with it, recommend it and feel part of that family. It happens to us with many brands in our daily lives that we consider part of the family, we could not even conceive of changing products, and it is because they have convinced us (with quality and good content) that they have the solution to our problems.
Universal Principles of Influence
There are 6 universal principles of influence according to Professor Robert Cialdini of Arizona State University:
Reciprocity: By delivering content and valuable elements, our consumers give us authority in return and are very likely to become our clients. It is important to work more on the value of what is delivered and less on what can be obtained in return; that will come organically.
Scarcity : Humans are generally quick to acquire products that are in short supply. We must give our products that quality: exclusivity and personalization. This has been one of the keys to the success of the big players in e-commerce. Personalization and top-quality service.
Social proof: People tend to consume what other people have already tried. That's why having success stories and clients you've worked with visible generates trust in potential new clients. Likewise, including reviews and opinions on your website and profiles is crucial.
Likeability: things that are similar attract one another. When you get empathy from the general public, you attract more. This is the presentation, a job well done, a good greeting, a good presence, a quality podcast, a well-written text. Taking care of the details and knowing very well what your clients like.
Authority: One way to influence people is to have someone give you authority. The best clients come from referrals. It doesn’t necessarily have to be a “famous” person; a happy client will be the best recommendation.
Consistency and commitment: People tend to cooperate and be influenced by people or brands with whom they have previously made a commitment and those who have kept their word, providing quality and good service.
Does Your Brand Cover These Bases? Are you working towards short-term sales figures or becoming an influential and lasting brand? Applying these principles to the digital world is not difficult.
Remember that most people go online before making a purchasing decision and that is where your creativity and good business strategy come in.
The most important thing to remember is that turning your brand into an influential product takes time, patience and knowledge. But it is an investment that will be worth it when you see the love and respect that the industry has for your product.
