Currently, China, Italy and Spain are some of the countries most affected by the Coronavirus. Italy is the country with the most deaths today, even more than China, where this pandemic originated.
Now, focusing on the area of marketing and sales, which uk business email list have also been impacted by the Coronavirus, we are going to learn about some metrics that will help us know how big the damage has been and the projections for the near future.
In addition, we want to help you take preventive measures and provide you with the necessary tools to be able to move forward in the midst of this global pandemic.
Search engine change figures for March
The Coronavirus has affected many sectors in different ways, some for the better and others with serious consequences that not only involve loss of money but even the closure of businesses.
Some of the markets most affected by the Coronavirus have been the tourism, travel and hospitality sectors. As a preventive measure, many countries have closed their borders and cancelled all flights and tourist activities.
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In the graph below, taken from Neil Patel's website, we can see how traffic to stores has grown or decreased over the last few weeks due to the Coronavirus.
The sectors that have benefited in some way from this global pandemic have been finance, food, health, the media and the pharmaceutical industry.
This tells us that people are investing in meeting their basic needs and staying informed.
But what about all the other areas that are experiencing a major downturn in sales? How will they be able to survive during this indefinite pandemic? Below we will share some tips to help you do just that.
Tips to position your brand in these times
Unlock your special content.
Many brands have opted to share their private content for free with the aim of becoming the go-to option for users when choosing what to do during quarantine.
At the moment you will find a lot more content on digital platforms, some of them old and others current, as in the case of Discovery Kids who released all their content online to entertain children at home because almost all schools suspended classes.
Conduct webinars
Another resource you can use is to do webinars or online classes, you can make them free or paid depending on your specialty. Ask your audience what topic they want to share in a webinar with you and get to work.
This way it will be a win-win for everyone. Your brand stays active and your audience will be interacting with you, all in the safety of their homes since the only thing needed is the internet and a mobile device or a computer.
