The theme of this year's Seven Star Award is "Quality for the Future, Creating Sustainable Food Trends Together", and the scoring focus is more on the two dimensions of "health advocacy" and "list of lithuania whatsapp phone numbersleadership" than in the past. In recent years, food safety has become more and more the focus of public attention, and the Seven Star Award has undoubtedly become a weathervane for the core values advocated by the entire catering industry.
This year, the entire food and beverage industry faces severe market challenges. While calling for new models and new products, the industry needs to further shift its focus to the fundamental changes in consumers' interests - for example, "health" has become a concept with a huge alienation in its connotation in both traditional and current dimensions.
For beverages, the key words closely related to health in the traditional era are richer nutrition, protein, calories, sugar, etc., but today, young people's demand for health tends to be low in sugar, fat and calories. The new health label lies in the clean ingredient list, traceability of raw materials, lower physical burden, etc.
Based on the fundamental interest of new tea drinks being "healthier", Heytea has created new quality management standards and execution systems. As a leading company, Heytea has thought more, explored and practiced more deeply on how to make young people trust, feel at ease and drink the tea more easily in the entire new tea drink market.
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New tea drinks enter a new stage from scale to quality
In the past few years, the domestic new tea beverage industry has experienced rapid growth. According to the Frost & Sullivan report, the CAGR (compound annual growth rate) of the market size of China's ready-made tea beverage industry from 2018 to 2023 is as high as 25.2%. With the expansion of the market size, the tea beverage market has gradually changed from a blue ocean to a red ocean, entering a state of stock competition.
