What does the job of SEO Consultant consist of?
SEO Consultant: What training and skills?
What does the job of SEO Consultant consist of?
By definition, a consultant is sufficiently expert in his field to give sound advice and implement an effective strategy.
The SEO consultant is a specialist in all the procedures and techniques that allow you to place your site or social networks on the first page of Google.
His mission requires technical and commercial analysis skills as well as a strategic vision of each project. He must:
Understanding customer goals
Analyze the positioning of the client’s brand, albania phone number library particularly in relation to its competitors.
Once this study is completed, the SEO consultant ensures that the objectives of an SEO campaign meet the SMART marketing criteria. In French, this means that they must be precise and clearly Specified, Measurable, Achievable, Realistic and defined in Time.
Relevant selection of keywords
The first step of its intervention consists of targeting words and expressions relating to the client's activity and expertise . The list created makes it possible to classify each term according to its importance for SEO, from priority keywords to secondary ones and so-called " long tail " expressions.
Optimize the site architecture
A site is made up of a multitude of elements, visible or not. From HTML tags to the form of texts, the SEO consultant ensures that the organization of the pages complies with the requirements of search engines .
Technical audit and corrections
Loading speed problem, display errors, poorly structured URL, repetitive content, poor coding… It analyzes and corrects all types of technical and editorial deficiencies likely to harm the good visibility of the site.
SEO Consultant: What training and skills?
In principle, you need to have a bac +2, +3 or +5 degree in IT or digital marketing to become an SEO expert . In reality, comprehensive and specific training for this relatively recent profession is still rare. Most professionals hold general diplomas related to the IT sphere:
