What is smarketing
We'll start by saying that marketing is a set of strategies used to market a product and stimulate demand for it. In a company, the marketing department aims to promote the product or service so that it reaches users or potential buyers. On the other hand, the sales department is the department in charge of selling different strategies. If marketing is the yellow brick line that leads you to a product or service, sales is the friendly employee who opens the door and invites you to have a drink.
Once we understand both, we can say that smarketing is the union of marketing and sales . It is born from combining the English words “sales” and “marketing” and, under this structure, both departments must plan a strategy together in which to fight for common objectives. The actions carried out by both must have measurable goals and everyone, as a single team, will be responsible for the results. It is the union so that the demand for your product flows and grows harmoniously.
In this concept, we work as a team to prevent potential sales, leads gambling data india phone number or any other objective of our company from getting lost along the way. If the objective becomes something common, the entire team, regardless of the department, is focused on the same point.
In traditional business organizations, marketing and sales teams have always worked separately, but working in the same direction and moving to collaborative work has many benefits .
What smart marketing brings to a business
More and better results
Companies that work with smarketing manage to increase the ROI of both departments, as well as increase business revenue. Organizations with aligned marketing and sales teams achieve a 32% revenue growth . In addition, according to MarketingProfs , sales win rates increase by 38% and customer retention rates are improved (36% higher).
More efficiency
By unifying objectives, they are achieved more quickly, which increases our efficiency as a company. If both departments work together, time losses or duplications are avoided, and if they also use common tools (for example, the same CRM), you save on company expenses.
It improves actions and helps us to better understand our target audience.
Two heads are better than one, and this type of organization that combines the efforts of two departments allows us to improve the perception we have of our clients and therefore improve the campaigns carried out.
Actions are more measurable
One vital aspect of any strategy, whether it be content, marketing or sales, is the measurement of the actions carried out. Smarketing helps to measure actions and helps you understand what is most effective.
Improve the work environment
Numerous studies confirm that a good working environment improves employee productivity. This type of strategy encourages teamwork, empathy and creates a healthy working environment, which is essential in any company.
How to integrate smart marketing into our company
Implementing smart marketing in a company can be one of the points that change the future of our business. But how can we begin to integrate it? The first and most important thing is to keep in mind that we need planning as with any other strategy. Surrounding ourselves with experts in the field can be vital when implementing a new mechanism in our work organization chart, but there are some key points to follow that we can briefly summarize.
- Unify objectives. It is vital that the team is always clear about the objectives to be achieved. Having clear goals and ensuring that they are the same for everyone is a fundamental step when integrating smart marketing into our business.
- Promote open communication. Communication is essential to achieve integration between both departments. A couple that doesn't talk to each other won't get very far, and the same thing happens here. If we want this "marriage" to be happy and long-lasting, open and constant communication within the team is essential.
- Unify the tools and concepts used. The saying goes that “every master has his own book”, but in our case the book to be used must be the same. If the entire team, regardless of the department they belong to, uses the same tools and speaks the same language, access and management of information is facilitated, time is saved, confusion is avoided and results are improved. Implementing, for example, a CRM tool common to both departments is a perfect formula for this. It must also be taken into account that the data used and the KPIs must be the same for both departments in order to be able to check the joint results.
- Evaluate the results. At this point, the periodic review of the results obtained comes into play, which allows us to work on team motivation (celebrating the successes of the campaigns) and the areas for improvement in a more orderly way (evaluating errors more objectively). To do this, it is essential to hold meetings in which to analyse these results and establish new objectives.
When Steve Jobs introduced the first iPhone, he said one thing: “Let’s make history.” With smart marketing, we can also make history in our business, but together. That word is without a doubt the key to carrying out this strategy.
