According to Heluey, trust marketing is “a strategy, the essential structure for all marketing campaigns.” For this professional, trust is the fundamental basis for the chinese overseas australia phone number data success of a marketing strategy and she adds that she does not believe “that there is any type of campaign that does not establish trust and that ends up being successful.”
The large number of information sources changes the consumer's vision, who are "more attentive, more demanding, and want much more," says Heluey.
Generating this environment of trust is key to the company's success: "If trust is correctly established, the consumer will buy, multiply their concept and share their experiences with other people, and will bring, most importantly, the good reputation of the company."
Transparency, in the age of fake news and information overload, is one of the key factors in this reputation. The age of uncertainty, linked to citizens' distrust of governments, Heluey points out, influences consumers, who "place a large part of the responsibility on brands to really bring about some kind of social transformation."
Other factors that influence trust marketing would be relevance (personalization of the experience) and reliability (fulfillment of expectations).
All those professionals who wish to expand their knowledge in the field of marketing to achieve a greater reputation and trust in the relationship between companies and clients will find various university programs sponsored by FUNIBER for this purpose. One of the courses offered is the Master's Degree in Strategic Marketing Management .
