A study by IPG Mediabrands reveals the changes that have arisen as a result of the global outbreak of coronavirus, specifically in Spain.
The report, titled “IPG Mediabrands Spotlight,” indicates that consumption has not stopped, but has changed direction.
This was confirmed by Mapi Merchante, Analytics, Insights and Strategy Director at IPG Mediabrands: “People are still shopping and spending during this time of chinese overseas america phone number data confinement, but they are doing so differently. In fact, 86% of consumers have actively changed their daily habits in response to the outbreak.”
The study highlights that the food sector is the biggest beneficiary of this health crisis, where “there has been an overall increase of 8.3% caused by purchases of non-perishable items and personal hygiene products, an increase that is also occurring in online searches, specifically, in searches in the food sector (+73% home delivery, +95% supermarket home delivery)”, which is known as “panic buying”.
On the other hand, other sectors such as tourism and leisure, specifically airlines, travel agencies, hotel complexes and cinemas, among others, have seen their activity affected by the state of emergency decree in Spain.
This situation can be extrapolated to other countries, where the spread of the virus is beginning to affect them considerably.
In the United States, the company Morning Consult has prepared a report based on surveys of citizens, which show changes in their daily habits. Cooking and streaming services are the most used resources during the confinement period.
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