Insights from the AMEC Summit in Prague (the leading conference where reputation managers from around the world gather) also reveal this internal trend: reputation management is increasingly thinking outside the box. More and more aspects are becoming intertwined. Teams are collaborating as interdisciplinary teams and thinking much more outside the box.
Being able to see the bigger picture better
This is a welcome development for reputation management. It means phone number data we can see the bigger picture more clearly, reducing the impact of individual events. If a single event spirals out of control, your entire reputation isn't immediately ruined. This is because we can view the event from the broader perspective. This research, for example, shows that "fake" television ads from political parties would have only minimal effect on US election results. Therefore, the primary focus is on establishing a strong global reputation to mitigate (national/local) fake news and its impact.
At the same time, it means that as a reputation manager
you need to be even more vigilant about reputation as a whole. The " so what " behind the data is becoming more important. It's crucial to monitor and analyze global reputation, including the impact of both minor and major (global) events. After reading this article, you'll be able to take control of the consequences of fake news on your brand reputation and address or mitigate them where necessary. What challenges are you facing? Let us know in the comments!