low campaign costs;
opportunities to create your own message;
avoiding unnecessary intermediary commissions;
increased visibility;
improving the quality of the account;
conversion support;
freedom of advertising communication;
different variants of the advertising text.
We will expand on each point in the following morocco telemarketing list section. This will make it easier to understand the benefits for the company.
Read also: Brand positioning on the market, or how to stand out from the competition.
Create a brand campaign in Google Ads
It’s likely that advertisers aren’t killing themselves to be able to show up for phrases related to your brand. This keeps the cost of building a shield (cost per click) very low.
Prepare your own message
Custom messages can include seasonal products as well as current promotions. Search campaign extensions, such as links to subpages, will redirect users to subpages they are interested in. This has another advantage – your company will be perceived positively.
Avoid unnecessary middleman commissions
In the catering and tourism industries, a certain group of customers (sometimes even the majority) comes from the activities of intermediaries. There are platforms on the market such as Pyszne.pl or Booking.com, which are visited by thousands of users every day.
Services like Booking.com are so-called OTAs – online travel agencies. For example, if someone books a stay at your hotel through such a platform, then according to the agreement, you will be obliged to pay a commission for acquiring the customer.
Google Ads
Building Awareness: Increase Your Visibility
The interest in your company on the Internet goes hand in hand with the frequency of its display. The appearance of an ad above organic search results increases the chance of reaching a larger number of users. At the same time, such action increases the credibility of the company.
Effective positioning and presence in SERPs (organic search results) attracts more customers. This leads to ads being displayed on a larger surface, which increases the chance that the customer will ultimately reach your e-shop. In addition, additional Google Ads extensions increase the size of the ad and lead the user to a specific subpage. The relevance of the answer to the user's query increases their satisfaction.
