Boosting your personal brand to improve your brand image is certainly a good way to achieve this. However, what we are telling you is nothing new, for example ABM (Account Based Marketing) strategies already focus their greece telegram data actions on the company's team and not on the company itself, for example, launching their campaigns personally through the company's director, instead of doing it through the company's social networks.
The idea of promoting your personal brand to improve your brand image is to position yourself as an expert within your sector. That is, other users get to know you for what you do and how you do it. For example, giving talks on topics related to your brand, attending events, appearing in the media, among other actions that we are going to discuss throughout this post.
How to boost your personal brand
Personal marketing plan
The first step before starting to create your personal brand is to make a plan, just like a marketing plan but for your personal brand. That is, who you are, what you are (professionally speaking), what you want to show to others, how you want to show it and where you want to show it (social networks, written publications...) . In addition, within this personal marketing plan, apart from making a complete definition about yourself, it is also important that you define your objectives and the strategy to follow.
