QR codes are an effective marketing tool that can integrate your online and offline channels and help you implement an omnichannel marketing strategy . However, many marketers are new to the world of QR codes and it can be challenging for them to unlock the true potential of QR codes.
If you are one of them, you are in the right place. Here are five proven QR code marketing strategies that work like a charm.
Table of Contents
Increase website traffic with a QR code URL
Generate leads with a landing page QR code
Share contact information with a vCard Plus QR code
Increase traffic with a location QR code
Increase sales with a QR coupon code
Summary: QR Code Marketing Strategies
1. Increase website traffic with a QR code URL
Your website is the window to your business. Keep it fresh, keep it exciting.
— Jay Conrad Levinson, business author
A website is a vital asset for every business in this digital age. It helps you build a strong brand image, inform your consumers, and generate qualified leads. But with around 1.7 million websites (that’s one site for every seven people), ranking in search engines and getting traffic is harder than ever.
QR code on brochure
QR codes help you increase website traffic without investing time and money into search engine optimization (SEO). You can create a QR Code URL for your website and print it on traditional advertisements such as newspaper ads, billboards, signs, and brochures. Users can scan the QR code to access your website, learn about your business, and interact with your brand.
2. Generate leads with a landing page QR code
Attracting people to your website isn’t enough – you need to convert them into qualified leads and eventually customers. You can use QR codes to drive people to your landing page and generate leads. Create a Landing Page QR Code to send people directly to your landing page.
QRCodeChimp allows you to create a landing page QR code in two ways:
Using the landing page URL path
Using the landing page HTML code
Include your landing page QR code in your print ads, TV ads, brochures, etc. to streamline your lead generation efforts.
3. Share contact information with a business card QR code
If you're a sales or marketing rep or someone who frequently meets with clients, you probably share your contact information with multiple people. And if you're using business cards to do so, you're missing out on a lot of promising prospects.
Saving business card details is time-consuming as users have to enter the information on their phones. Sometimes, they may also enter the wrong details, such as typing in the wrong phone number, resulting in a wasted lead.
digital business card
You can use a digital business card QR code to seamlessly share your contact information with a large audience. The QR code takes people to a vCard Plus page, which acts as your pharmacies email list digital business card containing all of your information. Print a vCard Plus QR code on your business card to add digital capabilities to your physical business card.
Digital business cards are especially beneficial for marketing agencies that want to help their clients create more connections and reach out to potential customers. Additionally, HR teams can leverage digital business cards to empower their employees with new-age networking capabilities.
4. Increase traffic with a location QR code
Thanks to e-commerce, door-to-door grocery delivery, and food ordering platforms, people have little reason to go out shopping or dining out. Attracting customers to your store or restaurant can be a challenge if you run a brick-and-mortar business. And if your location is hard to find, it only makes things harder.
You can use a location QR code to help people find your business without any hassle. Create a QR code for your Google Maps location and share it with your consumers. Upon scanning the QR code, users will be redirected to the Google Maps app with the destination location already entered. They just need to follow the directions to reach your location.
QR code location on banner
Location QR codes are useful for all businesses with a physical presence, such as retail stores, hotels and restaurants, gyms, spas, etc. You can print a location QR code on your print ads and billboards to guide people to your location.
5. Increase sales with a coupon QR code
Customers love discount coupons. Over 30 billion discount coupons were redeemed in 2019 and 68% of users believe coupons build trust and loyalty. So if you have a retail store or eCommerce business looking to increase sales, start offering coupons.
While coupon marketing has immense benefits, it can be challenging to implement for brick-and-mortar stores that sell to offline customers. You have to hand out physical coupons, which can be tedious to claim and use.
QR code on the coupon
You can use coupon QR codes to bridge this gap and allow people to easily claim discount coupons. The QR code takes people to a coupon display page that contains the coupon information and buttons to claim it. You can edit the coupon as needed to provide a personalized experience for users.
If you offer physical coupons, include coupon QR codes on them. People can scan the QR code on their smartphones to easily claim the discount.
Summary: QR Code Marketing Strategies
Marketers need to focus on customer engagement and actionability in this customer-centric marketing landscape. QR codes are an effective customer engagement tool that is easy to set up and offers multiple use cases and benefits.
Many businesses, including global brands, have jumped on the QR code bandwagon to enhance their marketing strategies. What are you waiting for?
QRCodeChimp is a QR code management platform that allows you to generate QR codes for over 35 business use cases. Sign up for free to get started.
