comes into play , through which it is possible to schedule the sending of emails and offer the right content to the right customer , just as the inbound marketing strategy provides. Automotion, in fact, uses the data of each customer, their behavior, the degree of relationship with the brand to send personalized emails based on their position in the purchase funnel. For example, it allows you to thank new customers, to propose personalized offers, to show specific features of a product or service. In this list of telegram users in australia article you can find tips and best practices for doing automotion email marketing to sell.
Social media
Social media are one of the tools used by users to do online research and intercept brands and to keep up to date . In the B2B sector, the most used is definitely LinkedIn : according to research , 80% of B2B leads are generated by LinkedIn, as well as 46% of traffic on company websites. This is why it is a tool that a company cannot do without to improve brand awareness, become a point of reference in its sector, generate new leads. The advantage of social media, and also of LinkedIn, is that they allow you to communicate organically, that is, by posting content for free, but also to create advertising campaigns for different objectives and reach the target audience, based on the job title, function, skills, size of the company. LinkedIn also offers the possibility of including contact lists or companies. This is where all the tools we talked about previously come in handy: from lead magnets to landing pages to blog articles. But the potential of this social for the industrial world is multiple and also includes CEO branding, AMB and social selling, employer branding, retargeting.
Webinar
The webinar is certainly another type of useful content within an inbound marketing strategy for B2B. It can take "different forms": training speeches, press conferences with journalists, conventions and round tables, presentations of new products, presentation of market research results and sector analysis, workshops.
Webinars offer companies a series of advantages: first of all, the opportunity to position themselves as a point of reference in their sector and to dialogue with potential customers interested in services and products. In the virtual room it is possible to interact: participants can intervene and ask questions. This creates a real relationship between user and brand. The webinar can be used as a lead magnet to obtain contacts but can also be proposed as paid content.
