In the event program, which was prepared with a different concept this year compared to previous years; content marketing was discussed on the first day, and performance marketing and technical issues were discussed on the second day. In the panels organized at the end of each day, well-known names of the Turkish market answered the questions of the participants.
We would like to thank the nearly 700 participants and speakers who showed interest in the conference over the two days, and we share with you all the details discussed at the event, along with the speaker presentations, in this article. Enjoy reading!
''Rıza Selçuk Saydam - Successful Product Development Method: Understand, Detect, Implement''
Rıza from the Facebook Messenger team opened Digitalzone with a presentation where he discussed the main components behind successful product development. You can access the notes we took from business owner database the processes that Rıza approached with his unique perspective on Facebook culture below:
Company culture is the most important factor that binds you together and makes a company successful.
The mottos written on the posters hung on the walls of Facebook offices have a great impact on the company's culture.
One of the main reasons why Facebook has adopted the Hacker Company culture is that the word Hacker means looking at complex problems from angles that others do not and offering different solutions.
Facebook, which has also adopted a culture of empathy , approaches this issue in terms of internet speed. In order to understand the experience of people around the world who do not have very good internet speeds, the internet speed within the company is fixed at 2G on Tuesdays .
The Messenger Lite application is also a result of the above-mentioned empathy perspective and is a product that can work stably even on slow internet speeds around the world.
There are three basic elements in successful product management; Understand , Detect and Realize .
Understanding the purpose and goal is more important than metrics because metrics are not actually our goals but the dynamics that allow us to measure them. Therefore, we should always focus on the why .
Determining the team's goal and main purpose also means determining its mission. When determining the goal, it is important to ask everyone in the team one by one and determine the goals together, then measure this determined goal well .
Identifying problems is equally important. We need to examine previous projects and learn what worked well and what didn't.
It is very important that you define the problems that have arisen in the past or may arise in the future from people's perspective.
After all this, all that remains is for the teams to come together, value the goals set and strive to achieve them. Therefore, we need to create better trust by establishing good communication both within the team and with the people using our application. The trust that comes from this good communication allows us to produce a good product at the end of the process .
