To intercept and conquer this type of audience, rather than leveraging emotions and hedonistic needs, we will need to address the more rational part of the person in front of us. The process that will lead to the purchase will be longer and brazil telegram data more complex and will probably involve more than one interlocutor.
What is Inbound Marketing and Why Does It Work in B2B?
A rational decision is necessarily an informed decision. However, those who find themselves making choices do not always already have all the elements necessary to do so. This is why company decision makers usually take action to gather the information they need to make the assessments necessary to make a decision. In the digital age, this happens especially online. 80% of company decision makers reveal that they prefer to obtain information from an article rather than an ad. In light of this information, for example, Hubspot recommends investing in online content marketing at least as much, if not more, than those aimed at the traditional advertising strategy.
This is where B2B inbound marketing comes in successfully : rather than chasing people with direct promotional communications (so-called push marketing, or outbound), with inbound you make sure that the potential customer finds the company . This does not mean remaining passive: to be in the "right place at the right time" you need to prepare an effective B2B inbound marketing strategy.
