Let's Take a Look at the Notable Headlines in the Digital 2024 Report!
We can say that the We Are Social 2024 report includes prominent information on many different topics, from user habits that apply to everyone in the digital world to global ad spending, from the most popular social media platforms to TV viewing times. So what are the interesting headlines?
Mass Giant in Social Media Usage: With over 5 billion users, social media reaches a huge audience.
Time Spent on the Internet is Increasing Day by Day: More and more people indonesia mobile phone numbers database are spending time online every day.
Favorite Social Media Platform Has Changed: New insights into how preferences across social media platforms have changed.
Instagram and TikTok Competition: The intense competition between the two platforms used by most people today is becoming more and more remarkable with each passing day.
Digital Ad Spending: The rise in global ad investments and the distribution of these investments by platform.
TV Viewing Data: Analysis of the decreasing TV usage due to the impact of social media on users.
There are major changes in the world of social media! Today, more than 5 billion people use social media and their platform preferences are constantly being renewed. Interesting headlines are based on the change in audience habits along with social media usage. In addition, the development and predictions of the advertising world in terms of platforms are also a roadmap for professionals in the digital world.
What is Digital Global Data?
According to the United Nations, the world population is now at 8.08 billion. Since this time last year, the world population has increased by 74 million: this corresponds to an annual growth of around 0.9%. By the beginning of 2024, there will be 5.61 billion people using mobile phones worldwide. According to GSMA Intelligence, 69.4% of the world’s population now owns a mobile device, an increase of 138 million people since the beginning of 2023.
More than 66% of the world's population is now an internet user, with the latest figures placing the total number of internet users at 5.35 billion. Internet use is also growing; 97 million new users have joined the internet since the beginning of 2023, representing an increase of 1.8%. In this digital age where technology is rapidly spreading, more and more people are entering the online world every day!
It is hard to believe the growth rate of social media, but the numbers are very clear when viewed within the scope of the We Are Social 2024 report: The number of social media users worldwide increased by 5.6% last year, and 266 million new users entered social media throughout 2023, meaning that approximately 8.4 people joined the social media world every second. One of the most striking figures of this year was undoubtedly the total number of active social media users exceeding the 5 billion threshold. As of the beginning of 2024, there were 5.04 billion social media users in the world, and this number continues to grow rapidly. Social media is expanding day by day as a global meeting place.
People Stepping Into the Digital World and the Percentage of Time Spent on the Internet Are Increasing Every Day!
According to the latest data, worldwide internet usage grew by 1.8% in the last year, with 97 million new users joining the internet. Thus, the total number of internet users reached 5.35 billion. Although the growth rates are similar compared to the previous year, the new data announced in 2023 actually shows that the annual increase between 2022-2023 is close to 3%. In short, more and more people are joining the internet world every day, and the digital universe continues to grow. Let us be silent, let the data speak!
According to the We Are Social 2024 report data, you can see the usage increase percentages from year to year along with the growth of the internet network since the first website was published by British computer scientist Tim Berners-Lee on August 6, 1991.
In this context, as a result of the analysis conducted between the ages of 16-64 as of the 3rd quarter of 2023, you can also see the percentages of daily internet usage time by device! 59.2% of users in Turkey, which ranks 8th on the list, prefer to spend time on the internet via mobile, and 39.9% via computer.
What Does Social Media Data Tell Us?
Today, social media is an indispensable part of almost everyone’s daily life. More than 97% of working-age internet users log in to social networks or messaging platforms every month. From here, we can understand how powerful an impact social media has. Chat and messaging applications appeal to a wide audience, especially from young people to adults, among people of different age groups. In fact, nearly nine out of ten internet users between the ages of 16 and 64 have used at least one of these platforms in the last 30 days. The popularity of social networks is also striking; 94.3% of the same age group stated that they accessed one of these services in the last month.
For What Purposes Is Social Media Used Most?
In a comprehensive survey conducted by GWI, almost 61% of participants say that the most important reason they go online is to “find information.” In an era when accessing information is so easy, we can all learn anything we are curious about with just a few clicks. However, “staying in touch with friends and family” is also a very important motivation. 56.6% of participants identify the need to strengthen these social ties as the primary reason they use the internet.
We understand that social media is not only a source of information, but also an emotional support area. Today, social media is not only a function of keeping in touch with our friends, but also a platform that entertains us, makes us think and introduces us to different worlds. This is one of the important conclusions of the report. The rise of dynamic and entertaining platforms such as TikTok further expands the dimension of entertainment within social media networks. Social media is now overflowing with our instant sharing, dance videos, interesting content and funny anecdotes.
The data above is actually a reflection of what we've been talking about. You can see which social media platforms internet users use the most. According to the data, if we look at the top 3, people use social media;
49.5% to stay in touch with friends and family,
38.5% to fill their free time,
34.2% use it to follow news and current affairs.
Among the social media platforms that are so widely used and where users spend a lot of their time, regardless of the reason, the ones that they prefer the most are as above. According to global data, people use Instagram the most with 16.5%, WhatsApp at an equal rate, and Facebook at 12.8%. Today's popular platform TikTok is in 5th place on the list with 7.4%.
Above you can see the percentage of active social media users by country. According to the data, 77.3% of the population in Turkey actively uses social media. The highest rate is in the Philippines and China with its dense population.
Our TV Watching Habits Are Changing: The Power of the Internet
The increase in the time spent online by internet users each day actually reflects the decrease in time spent watching television. According to the latest data from GWI for the third quarter of 2023, the typical internet user now spends 17 minutes less per day watching TV than last year. Digital series and film platforms also play a role in this decrease, of course. The decrease amounts to an 8.2% annual decrease in total.
