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1 Traditional Marketing Vs Online Marketing
2 Traditional or Offline Marketing
3 Digital or Online Marketing
4 Most Important Differences Between the Two Types of Marketing
Traditional Marketing Vs Online Marketing
Marketing plays a fundamental role in chinese overseas canada database running a successful business. It is present throughout the entire communication process , as it guides the customer to the point of purchase decision. Markets are constantly evolving, and since the growth of the Internet, companies are increasingly relying on new technologies. However, we must continue to keep in mind the field of Traditional Marketing, so now we will see the differences between Marketing and Digital Marketing.
Traditional or Offline Marketing
Traditional marketing identifies and satisfies consumer needs through a set of activities. It uses traditional marketing strategies that seek to obtain maximum profitability for companies, to increase sales and obtain profits. Its objective is to publicize the product through unidirectional and linear communication in physical media such as television, press, events or at points of sale. Direct contact between company and customer, music, smell or store design are some of the elements and advantages of traditional marketing that continue to be important.
Digital or Online Marketing
With the rise of the Internet, a mass communication channel, the public can access a large amount of information , generate conversation or make online purchases. Along with the increase in competitors that has led to the customer being more demanding with the way their needs are met, these are some of the elements that have transformed traditional Marketing. In this case, online Marketing focuses on the customer , who becomes part of a target audience, a segment where there is a greater identification of their needs and therefore these are better met.
