However, you must only cold email those B2B contacts who can el salvador phone number library genuinely benefit from your offerings — otherwise, your email could be considered illegal or spammy.
But how do you write an effective B2B cold email?
In this article, I’ll share 12 practical B2B cold email templates you can start using today. I’ll also cover three best practices for B2B cold email success and answer two related FAQs.
B2B Cold Email Templates: Table of Contents
(Click on links to jump to specific sections)
Top 12 B2B Cold Email Templates to Use in 2022
Pain Point Email Template
Right Person Email Template
Competitor Email Template
Useful Resource Email Template
Press Mention Email Template
Website Visit Email Template
Voicemail Follow-Up Email Template
AIDA Template
Compliment Email Template
Virtual Event Email Template
Testimonial Email Template
Product Launch Email Template
3 Best Practices for B2B Cold Email Success
2 B2B Cold Email FAQs
Let’s get started.
Top 12 B2B Cold Email Templates to Use in 2024
Here are 12 high-converting B2B cold email templates for your sales team:
1. Pain Point Email Template
A cold outreach email centered around a specific pain point your ideal prospect struggles with is a surefire way to capture their interest.
It shows that you empathize with their situation and genuinely wish to help them, increasing your chances of receiving a response.
Subject line: There’s a way to overcome [pain point #1]…
Hi [prospect’s first name],
As a [propsect’s job title] in [prospect’s industry/niche], it’s challenging to deal with [pain point #1] and [pain point #2] every month. But it doesn’t have to be.
With [your product/service name], [company A] in [prospect’s industry/niche] has achieved:
[Milestone #1] by overcoming [pain point #1]
[Milestone #2] by solving [pain point #2]
[Milestone #3] by eliminating [pain point #3]
Seems too good to be true?
Check out our complete case study here: [URL]
If you like what you see, let’s schedule a 15-minute call to discuss how [your product/service] can help you.
Please feel free to book a slot here: [your Calendly link]
Best,
[Your name]
[Your job title]
[Your company name]
[Your company website or address]
[Your alternate contact information]
[Links to your social media profiles]
2. Right Person Email Template
You can use this B2B cold email template when you’re unsure if you’re approaching the right person.
The recipient will most probably let you know if they’re the one to contact or someone else is.
Otherwise, you’d be wasting time on someone who’s not a decision-maker.
Subject line: Do you handle [specific task] at [prospect company name]?
Hello [prospect’s first name],
I was hoping to find the person in charge of [your specialty area]. When I reached out to [colleague A] and [colleague B] at [prospect company name], they
