You’ll need to craft a catchy subject line, an engaging body, and a compelling call to action.
But what’s more difficult is personalizing your email copy for each recipient — especially if you have a massive mailing list.
Don’t worry.
That’s where email templates come in.
To help you out, I’ll share 12 proven email copy templates you can start using today.
I’ll also provide four practical tips to help you craft compelling email copy and highlight a powerful email marketing tool you can use to create email copywriting templates at scale.
Further Reading:
Check out my ultimate guide to email copywriting for everything you need to know.
Master newsletter copywriting with my practical tips and some handy examples.
This Article Contains:
(Click on links to jump to specific sections)
12 High-Converting Email Copy Templates to Start Using Today
Cold Email Template
Inbound Lead Email Template
Newsletter Subscription Email Template
Follow-Up Email Template
Webinar Invitation Email Template
Product Launch Email Template
Special Offer Email Template
Value-Addition Email Template
Customer Welcome Email Template
Abandoned Cart Email Template
Networking Email Template
Media Pitch Email Template
4 No-Nonsense Tips to Help You Craft Effective Email Copy
Make the Most of Email Copy Templates with GMass
Let’s get started.
12 High-Converting Email Copy Templates to Start Using Today
Here are 12 proven, plug-and-play email copy templates designed for different scenarios:
1. Cold Email Template
If you’re sending a cold outreach email to a prospect, you should introduce yourself first and briefly cover what you do in your sales email template. Then, you can mention specific details about the denmark phone number library potential customer to demonstrate you did ample research before reaching out.
Subject line: Do you handle [relevant responsibility] at [company], [prospect’s first name]?
Hi [prospect’s first name],
My name is [your name], and I’m a [job title – for example, email marketer or sales rep] at [your company].
We help [prospect’s industry/niche] companies achieve [goal A], [goal B], and [goal C] through [value proposition].
I’m looking to connect with someone who handles [relevant responsibility] at [prospect’s company]. Based on your [social media platform] profile, I figured you’re the right person to talk to. Can we get on a call at [time] on [date] to discuss how we can help you?
If you’re not the right person to approach for this, could you point me in the right direction?
I look forward to hearing from you.
Thanks,
[Your name]
[Your company]
[Your company website]
