On the bright side, it’s not just endless spam; spam messages account for a smaller percentage of emails than they have in a decade, if not longer. Email clients have also become better and better at filtering out spam. But the downside is… that means you’re getting more than 100 real emails in your inbox on a daily basis. And that can be overwhelming.
While not all of those emails coming in are cold emails — plenty of them are.
So we have to ask: Is cold email ruining email for everyone?
For this article, we’ll take a look at the downsides of the rise in cold email volume. And we’ll also discuss five ways how you, as a cold emailer, can do your part to send better cold emails and prevent cold email from ruining email for everyone.
Avoid Ruining Email with Better Cold Emails: Table of Contents
The 5 Ways Cold Email Could Be Ruining Email for Everyone
5 Ways You Can Send Better Cold Emails to Prevent Them From Ruining Email for Everyone
Better Cold Email Takeaways
The 5 Ways Cold Email Could Be Ruining Email for Everyone
Cold email isn’t the only culprit in the rise of email volume. Not even close. But it’s one of the contributors — especially for business people who receive a daily dose of cold solicitations to set up meetings, listen to pitches, take job interviews, add links to their website, and on and on and on.
Here are five ways cold email could be ruining email for everyone.
Cold email tends to be high volume email
If someone cold emails you once — and you ignore it — there’s a pretty good chance they’ll cold email you again.
Cold emailers rarely just send one email; instead, most will send a sequence cyprus phone number library where emails continue until a recipient takes a desired action (e.g., replying or clicking).
As cold email experts here at GMass, we recommend sending an auto follow-up sequence, since studies have shown campaigns with four or more emails garner three times more replies.
But that volume of email can clog up recipients’ inboxes. According to our stats from the past month (via GMass’s Email Deliverability Wizard), cold email campaigns with GMass had an average open rate of 35.3% and an average reply rate of 4%. So that’s a lot of cold emails unopened or not yielding replies — which means, in most cases, their recipients are due for the next email in the sequence.
Side note: Great job, GMass users — both those open rates and reply rates are significantly above industry averages. You’re sending great cold emails! And now, back to talking about the potential problems with cold emails. Sorry for the emotional roller coaster.
Cold email can distract us… and temporarily make us dumber
There’s a fine art to writing cold email subject lines — and many senders have become quite good at crafting irresistible subject lines that drive up open rates.
But every time we get an email notification — especially one that catches our eye and pulls focus from what we’re doing — there’s a mental cost.
