And the truth is that, as you may already know, it is one of the most effective strategies with the best return on investment of all . When emails do not achieve the expected results, it may be due to several reasons: the segmentation is poorly done , the emails are not relevant to the recipients or, for example, the communication is poorly designed or written.
Promotional emails are a common part of any campaign. But it is not enough to send customers a great promotion or offer. An email has to have a certain structure and be coherent.
If you want to persuade users to open your email and follow the path you set out, there are a number of elements you need to take into account when designing your emails. Sometimes it can be difficult to find inspiration and design emails in which all the elements fit together.
TABLE OF CONTENTS
Anatomy of a promotional email
1.- The subject line
2.- The preheader
3.- The sender and montserrat email address the reply address
4.- The content
5.- Copy, grammar and spelling
6.- Shocking images or videos
7.- Calls to action
8.- Social buttons
Anatomy of a promotional email
anatomy of a promotional email
As with everything, there is no magic formula for creating a promotional email that guarantees 100% sales. However, there are ways to significantly increase your chances .
A promotional email must have a certain structure and meet certain criteria. It's a matter of being clear about who your audience is , what their needs are, and how you can creatively provide a solution.
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1.- The subject line
The effectiveness of a promotional email actually starts with the subject line . Think about the amount of emails you receive in your inbox every day. This overload can be overwhelming.
Therefore, if your emails are not able to attract the user's attention from the subject line, most of them will go to the trash without being opened.
The subject is the first thing a user will read when receiving an email . It is best to try to connect emotionally with the reader and arouse their curiosity so that they want to open the message.
The subject line should also reflect the content of the email and be suggestive at the same time. Asking questions and appealing to the user's emotions directly is often very effective.
In any case, a powerful subject line will greatly improve the opening rate of your emails . Some of the characteristics of good subjects are:
Personalize the subject by adding the client's name.
Create a sense of urgency .
Includes numbers .
Brief and specific about the content.
The most important information at the beginning .
2.- The preheader
preheader
Many people focus on writing the best subject line, but then forget to properly work on the preheader. In fact, the preheader is usually the first sentence of the email, which is usually:
