If a website doesn't attract visitors (or doesn't attract as many visitors as you'd like), there may be many reasons behind it. Today we're going to review some of the most common mistakes :
The first question a company should ask itself before launching or remodeling a website is obvious: who is its target audience?
The temptation for some business owners is to list of denmark consumer email immediately respond with a resounding “everyone.” That is, anyone between 1 and 100 years old, male or female, of any marital status, with or without children, living anywhere on the planet and speaking any language, from rural or urban environments, with any job, interested in all kinds of hobbies and with any educational and socioeconomic level. That’s not worth it. A website has to be clear about its audience from the outset and define its content and visual appearance based on that response .
2. It does not adapt to all screen formats
Responsive design has been talked about for some years now , but there are still many companies that maintain old websites that do not adapt to all devices and all screen formats, a problem if we consider that in Spain the mobile phone has already surpassed the computer as the main device for accessing the Internet .
Responsive design has become one of the elements that Google (and other search engines) pay attention to when organizing their searches, which is why many companies assume the importance of updating their website. Sometimes, rather than remodeling a page to make it adapt to different types of screen, it can be even easier (and not much more expensive) to completely redo it with a responsive design .
