Your site's high ranking in benin phone number data Google's search engine results pages isn't a coincidence! The higher it is, the more it meets Google's ranking criteria . You probably already know this, but there are dozens of them, each with varying degrees of importance. Algorithm updates occur regularly, so it's important to stay informed of important developments ( core web updates ).
In 2020, Google announced the introduction of new ranking criteria for Google Page Experience . Algorithms are now able to measure user experience (UX). How does it work and what factors should you consider? We'll tell you everything!
What is Google Page Experience? For several years now, user experience has been at the heart of SEO. Google Page Experience is an algorithm that allows the giant Google to understand how a user navigates the different pages of a website and what their experience is like as a user. The goal is to be able to detect if there are any navigation flaws that could undermine the user experience.
User experience, or UX for short, already held a prominent place at Google, but it became central in May 2021. The Google Page Experience update had a significant impact on the natural referencing of many websites. SXO (Search eXperience Optimization) is an SEO trend not to be overlooked in 2023 !
Google Page Experience is ultimately a search ranking factor that encompasses all facets of UX calculated through what Google calls signals . A good experience on your pages will help you rank well on the Google search engine.
Google has chosen to prioritize user experience starting in 2021 in order to prioritize the best-performing websites and gain user trust. Before mobile connections surpassed those on computers, Google's algorithm focused on highlighting unique and quality content based on EAT (Expertise - Authority - Trust) criteria, which therefore highlighted expertise, a certain authority, and the reliability of the content. This is still the case, but UX has also become an essential factor that should not be overlooked.
Google Page Experience web signalsGoogle Page Experience is a combination of three performance indicators called Core Web Vitals. I'll explain what each one does and how Google calculates their score. Using Google Search Console, you can get a report describing how well your site matches these three criteria.[1]
1. LCP – Largest Contentful Paint
This indicator measures the loading performance of a page and therefore the time it takes for the content to be fully downloaded and visible to the user. Google therefore advises sites to ensure that their LCP score is at most 2.5 seconds. If it is higher than 4 seconds, the site will be considered "poor."
Google Page Experience LCP measurement
2. FID - First Input Delay
FID measures the time elapsed between the moment the user interacts with the page (e.g., clicking on a link) and the moment the browser is able to respond to this action. Google seeks to make sites interactive and responsive as quickly as possible .
Your score should not exceed 100 ms , which is the time it takes to blink an eye. Your site must be ready to respond, otherwise you risk missing out on sales, transactions, or other conversions. A score above 300 ms is considered poor.
Google Page Experience FID Factor
3. CLS – Cumulative Layout Shift
This score measures the visual stability of a website's pages by calculating the frequency of unexpected layout changes that occur while a user is browsing. Examples include a page that moves unpredictably while you're reading, a problem often caused by an image or video with the wrong dimensions, a problem with a font, an advertisement, or a widget that resizes incorrectly.
CLS data takes into account the size of a moving element along with its moving distance. A score less than 0.1 is considered good and poor if it is greater than 0.25 .
