Altiria with Ayuda en Acción in the solidarity campaign The School Challenge

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The campaign aims to engage society in the fight to ensure that 61 million children who are denied the right to education can return to school.

This campaign is another example of the integration of traditional media (outdoor advertising, radio, TV) with more innovative media that connect better with users, such as mobile and social media.

The campaign uses mobile phones as a means of collecting donations and raising funds through solidarity text messages . By sending a text message to 28014 (valid for Movistar, Vodafone, and Orange) with the word COLE , you contribute a €1.20 donation to Ayuda en Acción.

The entire amount of the message goes to the costa rica phone number data NGO, and since it's a donation, VAT is not charged. The number and service are provided by Altiria .This hashtag is flooding Twitter with messages of support and is also present on Facebook.

By joining The School Challenge, we can contribute to the continued growth of Ayuda en Acción's work in education. Some of its achievements over these 30 years of commitment include: more than 16,000 classrooms and schools built and equipped; more than 72,000 teachers trained; and more than 4,000 school cafeterias in operation .