5 good resolutions to apply to your digital strategy in 2024

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Here's the first mantra of your digital strategy : a data-driven approach.

These act as your compass, showing you the right path to follow to achieve your marketing goals. Data analysis can, for example, explain why an advertising campaign flopped. Or, conversely, help you build a community of highly engaged customers.

In 2024, using marketing data is crucial to make informed decisions and optimize your digital strategy.

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So, how do we do it?

Start by collecting relevant data about your customers : who are they? What do they want? What channels do they use to interact with your brand? At what time of day?

This data can reveal recurring patterns. For example, you might discover that your marketing emails are more successful on Tuesday afternoons or that your Instagram followers love behind-the-scenes videos. These insights are invaluable for building an effective and profitable digital marketing strategy.

Collecting data isn't enough: you need to conduct web analytics to leverage it in your marketing campaigns . This will help you tailor your strategy to your prospects' profiles and the stages of the customer journey. You'll be able to create content that speaks directly to the needs of your target audience.

Of course, don't forget to re-measure and re-adjust. Data is never static. It evolves, just like your customers. Stay tuned and adapt your digital strategy : your campaigns will not only be more relevant, but also more profitable.

Resolution 2: Be everywhere your customers are
In 2024, if you're not everywhere, you're nowhere. That's the omnichannel marketing credo , and our second big New Year's resolution.

Omnichannel marketing means being everywhere your customers are, regardless of the communication channel.

Asian or Hispanic man using laptop and credit card payment for online shopping with customer network connection icon on screen and logging into omni channel system. Senior man satisfied with customer relationship management (CRM) system.
Don't panic: being "ubiquitous" doesn't mean bombarding your customers on every digital platform. It's about creating a consistent experience for your target audience, whether they're scrolling through TikTok, checking emails, or browsing your website.

This requires a deep hong kong phone number data understanding of the customer journey : where do they begin their experience? Where do they end it? What paths might they take to get from one point to another? Use this information to deliver relevant, personalized, and consistent marketing messages.

Let's take an example: a user visited your online store, added products to their cart, but didn't complete their order. One way to convert them would be to send them a little reminder on social media using remarketing techniques .

Customer journey map on the small blackboard.
Integrating such a strategy requires careful coordination and a deep understanding of your various communication channels (seek guidance from web marketing experts ). But once in place, omnichannel marketing can radically transform your relationship with your customers. They'll feel understood and cared for, no matter where they interact with you. And that translates into increased loyalty and engagement.

Resolution 3: Focus on video marketing
If you've been putting it off until now... it's high time to get started! In 2024, video isn't going away. It's not an option: it must be at the heart of your future digital strategy. Remember this: video content has the power to captivate, convince, and convert like no other.

The question isn't whether to use video marketing , but rather how to use it well. Don't reserve this format for traditional advertising. Think tutorials, customer testimonials, product demos, live videos to increase interactions with your audience...

For example, you can invite them behind the scenes at your company to give your brand a more human face. This also helps share stories and create emotions . These will always be more vivid in video than in photos.