Therefore the meta description help

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In addition to telling Google what your page is about, the meta description quickly tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page. s Google to put your business on the right first page for the right searches and helps Google searchers to keep it there.

URL
Your URL consists of your domain name (such as wordstream.com), followed by macedonia phone number lead a forward slash, followed by text separated by dashes.

Including keywords in your URL will help Google more quickly identify what your page is about. Also, the URL appears in between the title and meta description in search results. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances.

Alt tags
Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results.