The brain visualizes the picture better if you add some kind of time limit

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This will act as an additional incentive for the client to make a purchase decision. Use more optimistic images and avoid obvious pressure, harsh, pressing formulations. For example, "Buy equipment for your dream home with a pleasant 30% discount!"

4. Uniqueness

After reading the sales offer, the site visitor should form line data an idea of ​​the essence, specificity and uniqueness of the offer specifically for him. For example, "Using GlobalTrend balm, in just a month you will look 5 years younger!"

Examples of selling offers using the 4U method

- Get a 16GB flesh card as a gift when you buy any phone before October 31!

- How to increase website sales by 40% in 2 days using a title.

- Only 10 places in the mass recruitment school at a special price.

- New Year's sale of the seminar "Expert in MLM" with 50% discount. Two days left!

- Become a company partner in 5 minutes.

- How to reduce the cost of leads from contextual advertising by 8 times? 10 last places to participate in the seminar!

- Increase in sales by 1.5 times 10 days after the implementation of a multi-level sales system.

- First course sale of the new year! 25% discount from January 3 to January 10.

There is no universal recipe for a selling offer, but our team has identified techniques that are effective in most cases.

- emphasis on the solution to the problem that the consumer will receive after purchasing the product (for example, reduction of time or financial costs);

- the best price offer in terms of price-quality ratio;

- restrictions on time or quantity of goods;

- the shortest possible time to achieve the goal (whether it be delivery, development or creation of something);

- the opportunity to receive bonuses, promotions, special offers, gifts (this works especially well within the framework of the mentality of residents of the CIS countries);

- additional guarantees.