Google Ads or SEO Positioning?

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This article isn't meant to help you choose one over the other; rather, we want you to understand what each one entails and how to develop a thoughtful strategy. Google Ads and SEO have very different characteristics, but they complement each other.

Google Ads versus SEO Positioning
Google Ads vs. SEO Positioning
On the one hand, Google Ads refers to the ads that appear in the top and bottom sections of Google results, as shown in the image above.

And on the other hand, there's web gambling data israel positioning/SEO, which refers to Google's organic results. The companies, services, or brands that appear here aren't paying.

Both have advantages and disadvantages, like everything in life. Here we'll detail each one so you can have a clearer picture.

Advantages of a Google Ads campaign:
There is no mandatory minimum investment
Short-term results, you ensure top positions
You can make changes quickly
Google Ads
Disadvantages:
Once you stop paying, you disappear.
To achieve optimal results requires a significant investment.
It requires constant optimization.
Advantages of SEO Positioning
It's a long-term job, but you'll have a guaranteed presence.
Quality traffic, since they came to you looking for something specific and they know they'll get it.
By having qualified visitors (quality or with purchasing potential), budget requests, newsletter subscribers, and others begin to arrive.
SEO positioning
Disadvantages:
SEO takes time, and not many people understand that. Results take time, too.
It requires a significant investment of time.
It requires constant maintenance; it is essential to see the evolution and be able to redirect if necessary.
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As we said at the beginning of this article, we don't want one or the other to compete; the ideal is to maintain a balance and benefit from both tools. Which one to start with? Well, that decision is yours and depends on your needs. If you're desperate to appear first in search results tomorrow, a Google Ads campaign is your option. If your strategy is long-term and you're not in a hurry, try perfecting your website's SEO. However, the two complement each other perfectly.