Managing Director at Promethean Research

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wo-thirds of firms were focused on upselling current accounts to fill their pipelines, while half were focused on inbound/content marketing to drive leads. The remainder are trying things like cold email outreach and advertising to boost leads. While all firms had a similar focus on upselling and inbound marketing, optimistic firms tended to put more of a focus on cold email outreach to generate leads. Pessimistic firms focused more on upselling current accounts to drive leads than other tactics while optimistic firms relied less on this tactic.

“We want to make sure that digital shops are balancing their

revenue channel focus and matching it to how quickly they need revenue. While italy phone number lead upselling current accounts is one of the easiest and fastest paths to revenue growth, things like inbound marketing take time to drive meaningful results. From our research,

cold outreach is the fastest way to drive business after upselling current accounts.”
-Nicholas Petroski,