Today, prospects can be more reluctant to provide their contact information than they were 10 years ago. Even so, phone numbers and emails are an important “currency” when it comes to generating leads, and prospects will only “pay” you under one condition: that you offer some content that is valuable to them in return.
As a B2B marketing agency, our strongest lead generation tactic is to offer downloadable content. What kind of useful and interesting information can you compile and make available on your website in exchange for contact information? What kind of information is relevant to your business? Use your content as a currency for the “permission” to contact your prospects.
How to do this?
Talk to your sales team. Gather a few pages of relevant gambling data turkey content that you use in your sales or institutional materials that offer value to your potential customer during their buying journey. Add a call to action, an eye-catching headline, and work with your marketing team to place this material on a landing page on your website.
Marketing in the Production Chain
3 - Use advertising methods that bring more return, at a lower cost
Have you ever tried advertising in a magazine in your industry? If so, you must have realized that advertising like this is not cheap. Sometimes a quarter-page ad can cost a fortune, and most likely, it will only be seen once by your potential customer.
Monitoring whether this action was successful is also not an easy task. Did you know that many of these magazines offer banner ads on their websites, marketing emails, newsletters, etc., for just under 10 to 20% of the total value of the physical ad?
Because these ads are clickable, the results for measuring campaigns of this type are much more assertive compared to print advertising.
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