Attraction stage
Your potential customers will probably have their first contact with your brand through social media, so it is crucial to take care of the brand image that is conveyed on them. At this stage (where the most effort is made) it will be about providing quality content that, in addition to entertaining, educates the people on the other side of the screen and that will serve to attract qualified traffic to the corporate website. It is worth highlighting among the millions of individuals, companies and institutions that are part of the social media universe.
Conversion stage
Once we have attracted the followers we are interested in, the key is to obtain their contact information in exchange for delivering premium content. The pages of the different social networks can include calls to action that will direct the user to a landing page , where the offer will be delivered after completing the corresponding form. Social media profiles thus act as a lever to obtain registrations from potential clients , helping them to advance in the buyer's journey .
Closing stage
Social networks give us the opportunity to meet a virtual community that exchanges impressions about their experiences with the products and services they consume. During this stage , democratic republic of the congo email list the opinions and experiences of other users will help the potential client in the research they carry out before making a decision, which will result in whether or not they close the sale.
Loyalty stage
becomes a customer, nor does the relationship end with the purchase of the product or service. In post-sale service, social networks allow for close follow-up with the customer , helping to please them and build brand loyalty. And if the customer is satisfied, they will promote your services and products, helping other consumers who are in the closing phase to make a decision.
Ultimately, it will be of no use to us to generate original and interesting content if it does not reach our potential clients through a distribution plan , which of course includes putting social media profiles to work in closing dynamics.
To achieve this, in addition to creating quality content, adequate management of conversations and correct monitoring, it is necessary to dedicate sufficient resources, both human and economic , to an effective inbound and social media strategy.
