Digital Marketing Trends for 2018

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There is nothing better than preparing for the future of the market by analyzing the best strategies that are coming. Many companies see this type of content as a way to get ahead of their competitors, adapting to changes as soon as possible.

Even more so in an environment that is becoming increasingly technological. Digital is constantly evolving and brands need to adapt to these new realities as soon as possible.

Chatbots
Digital marketing often talks a lot about humanizing the relationship between the customer and the brand. A customer's purchasing process must be monitored by the company, with the company always being present to help the consumer.

But it is impossible to be present in belize mobile phone numbers database most of these interactions. That is exactly why Chatbots exist. They are already present in other places, such as smartphones or telephone customer service, and are now one of the most targeted marketing trends for the coming years.

Digital assistants are coming to make brands 100% active. Did you know that by 2020 people will talk more to bots than to other people ? This just proves the enormous potential that this trend has.

Virtual and augmented reality
One of the most talked about topics in recent times, virtual and augmented realities have become a reference for technology lovers.

In addition to transforming cinema and digital games, these technologies will be fundamental when it comes to producing eye-catching and differentiated content.

The possibilities are diverse, especially if we think about interactivity within the platforms.

A good example of this is Facebook implementing 360° video, which puts the user in control of the camera and allows them to change the angle of what is being shown. This is all accessible to everyone, from those watching on their cell phones to those who have virtual reality glasses.