How important is market positioning?

[bitheerani42135]

By positioning yourself correctly in the market, your company builds a competitive edge, in addition to establishing an emotional bond with the customer, who begins to prefer your products and services.

In this scenario, consumers will only stop doing latvia mobile database with your company in extremely specific cases, such as when there is a lack of stock. When the positioning strategy is well done, not even price is an obstacle for the customer. Therefore, you build customer loyalty and increase your profitability.

From a strategic point of view, market positioning also impacts commercial and financial management, as it also centralizes the organization's actions. If the business's segmentation and differentiation aim to strengthen its digital presence, investments and efforts in digital marketing can be centralized, for example.

Market positioning examples to inspire you
Before you start building your market positioning, it is essential to observe what big companies are doing in this regard. This way, you can learn from both their mistakes and their successes. See below for the best market examples to inspire you.

1. Coca-Cola
Coca-Cola is a benchmark when it comes to brand positioning, having been on the market for over 125 years and being a leader in the soft drinks segment. Over the years, the company has associated its product with the feeling of happiness, creating campaigns with slogans such as "Open Happiness" and "The Coca-Cola Side of Life".

With this, the brand spread values ​​that link its brand to happiness, friendship, unity, sharing and fun. The idea behind this positioning is to promote consumer engagement, encouraging them to share good times while drinking a Coca-Cola.