The email addresses they originally provided

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Indicates that recipients find your brand's emails engaging . And relevant enough to take the first step to open them. In contrast, a decreasing . Open rate signals trouble. This may mean that your email content, timing, or even your . Audience's preferences change and your emails become less interesting. Customer loyalty indicator: open rates provide . Insight into how well you maintain your relationship with your subscribers.
A healthy open rate shows that
Buyers are still engaging with your content. On the other saudi arabia whatsapp number data 5 million hand, falling open . Rates may indicate growing disinterest or dissatisfaction among your target audience, signal potential disinterest, or . Indicate that your subscriber list is becoming outdated or irrelevant. Signs of a stale or . Outdated contact list: decreasing open rates can also indicate that your email list has become .
Stale some people may no longer use
while others . May have lost interest in your content over time but have not unsubscribed. As a . Result, emails are sent to people who are not active participants in your campaigns, reducing . Your overall open rate. Action steps to clean up your email list: segment inactive users: . A key strategy to combat declining open rates is to segment inactive users; those who .