Analysis of the development of this area already shows that in the near future, thanks to AI, it will be possible to use even better all information about current customers in order to personalize both messages or the website interface, as well as offers and recommendations. Loyalty programs will gain a more personal character and will offer complementary products and services that are attractive to their members.
Customers expect the program germany phone number library to become a real support for them in making choices. The average representative of the age group 24-35 makes online purchases up to four times a week, uses social media for four to five hours a day (on a working day). Social media algorithms are designed to model the message based on previous user behavior, and they are increasingly using artificial intelligence. Club members, accustomed to the convenience of such personalization, want to feel that the brand pays attention to their needs, interests and takes their previous choices and shopping history to heart.
In the near future, AI will make it possible to use all information about current customers even better for greater personalization – both of messages or the website interface, as well as offers and recommendations. Loyalty programs will gain a more personal character and will offer complementary products and services that are attractive to their members.
Here, it is worth noting another correlation between the intensive use of social media and loyalty programs. Users of Instagram, TikTok and other social platforms are becoming increasingly accustomed to their dynamics, which include a variety of formats, unexpected messages and the possibility of quick interaction with other people. Studies indicate that this dynamic contributes to an increase in dopamine levels in the brain. This mechanism of action is addictive. Therefore, if your customers use social media intensively, you should provide them with much more surprising impulses to attract their attention .
