Remember
Programmatic offers advertisers the fastest and most flexible way to activate and control digital outdoor campaigns. Combined with high-quality screens strategically located in the city, it enables brands to effectively reach their audiences and direct their messages to them in a controlled manner.
The OOH and DOOH industry has india phone number library limited access to data, but significant progress can be seen in the development of tools for measuring campaign effectiveness. At Clear Channel Poland, in 2023, we implemented Drive2Store post-campaign analytical reports. The first results of these reports after campaigns implemented for clients from the telecommunications and technology industries showed that outdoor advertising affects traffic at customer points. During the campaign, users who saw advertising on OOH and DOOH media constituted an average of 20% of all visitors to the analyzed customer points. Of this group, as many as 80% were new customers, i.e. those who had not used the point's services for the last three months.
Remember
Outdoor advertising plays a key role in the final stage of the decision-making path. As many as 65% of people who have had contact with it visit customer points within one to three days of seeing it. Initial studies also show the impact of behavioral targeting on conversion value - campaigns with precise targeting of the target group have more than twice the conversion rate of the benchmark. The offer of analytical reports is constantly developed and adapted to the needs of customers.
Systems integration and multi-channel
For Clear Channel Poland, 2024 will be a continuation of the digital offer development strategy implemented for three years. It will also be the direction of development for all companies in the outdoor advertising industry. Over the last decade, the OOH channel has undergone a transformation driven by dynamic digitalization. Consumer expectations are migrating towards multi-channel experiences, which is why it is becoming crucial for brands to communicate with users both in their home and outside of it.
