Digital Marketing Automation Using AI. How Sembot Can Help You in Your Daily Work

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Digital marketing is in fact very schematic. We decided to use this fact and implement solutions in Sembot, thanks to which the tool can perform the maximum number of tasks automatically. This is possible thanks to the use of so-called actions. Tasks have specific types (e.g. campaign, product, ad) and actions assigned to them ("increase rates", "pause", "edit"). Thanks to this, the user has a ready solution to their problem with one click on one of the suggested actions.

Example
The product performance monitoring honduras phone number library system in Google Ads has detected products with spend above a certain threshold but no conversions (process). The marketer receives information and a proposal for a solution (action), e.g. "exclude from campaign", "add label", "set product availability to zero in feed".

Actions and processes are key aspects of work automation in digital marketing. It can be assumed that once a sufficiently large database of processes is created and appropriate actions are assigned to tasks, the marketer's operational work will in most cases come down to accepting the system proposal - and this is our goal.



Taks board: Kanban board with tasks delegated to the user.

Support in daily routine – process automation
We have already built dozens of processes into Sembot, which are everyday life for performance specialists. Every week, a few more are added, and in the near future, we will cover almost 100% of routine marketer tasks using AI.