Sam Altman, founder of OpenAI, claims that AI will eventually do 95% of what marketers need agencies, strategists, and creative specialists to do today. All signs point to this being true in a few years, but that doesn't mean that there will suddenly be no work in marketing. There will be, although its nature will change. How?
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Planning the sales process is one of the most important factors in business growth – the company's results depend on it. And the foundation is the relationship with another person, because every B2B activity is based on it. Find out how to design this process effectively and climb to the top of the sales mountain without any obstacles.
What are the differences between mass-market, highly automated SEO services provided by large companies and a boutique approach where the SEO strategy is tailored to the individual needs of the client and their brand?
SEO / SEM / Search Engine Marketing
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Personalization of SEO activities
The fundamental difference between boutique and mass SEO is the approach to personalizing services.
In the case of a good boutique agency , site audits, linking strategies, content writing, and performance reporting are tailored to specific marketing needs and goals. Good SEO must precisely meet the expectations of target groups and provide them with the information they need at a given stage of the funnel. It should not attract generic traffic, but people who are actually interested in the products or services.
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In “mass SEO,” because of the scale of the operation, automated processes are often used. While this approach allows for a larger client base, it likely won’t be tailored to the unique challenges a given company requires.
Remember
SEO is a complex process that is an important element of brand strategy and communication. Therefore, it cannot be implemented in isolation from strategic assumptions and other communication activities.
