SEO consists of three pillars: technical ecuador phone number library optimization of the site, high-quality content about the product or services, and so-called linking, i.e. redirects from external sites that lead directly to our site from other blogs, portals and services. Importantly, in the age of artificial intelligence, there is no shortage of tools that help in optimization and writing content.
Today, good SEO is distinguished from bad SEO primarily by the third pillar – linking. Most agencies focus on quantity here, which in effect does not translate into increased sales. Obtaining junk links from sites such as forums or company directories is common. Such links do not bring customers, they only allow the agency to pretend to do its job. And they are a great excuse to issue another invoice.
There is only one more unethical practice in SEO – renting links for a specified period of time. This type of action results in the fact that when the entrepreneur decides to end the cooperation with the agency, the acquired links expire and the visibility of the website drops to the levels before the cooperation was established.
