Auditors or consultants still play an important role in ensuring compliance of marketing activities with regulations and standards. It is not worth using algorithms alone to verify media planning and buying offers.
AI requires constant oversight denmark phone number library and calibration by experts to ensure analytics are accurate and relevant to the industry. AI may also not be able to fully understand the subtle marketing and cultural nuances that are key to campaign effectiveness.
Join the IAB Forum – a conference setting standards for e-marketing best practices
Get tickets for two intensive days of the conference with nearly 80 lectures and networking with the most important representatives of the interactive industry. You will also receive access to the application and post-conference materials, refreshments and lunch, and entry to the event's afterparty.
It's 2024. The economic recession is causing entrepreneurs to make increasingly cautious decisions. They're reducing risk to avoid the fate of their colleagues who, a year earlier, were shutting down their businesses en masse.
